March 1, 2021

10 Ways To Run A Great Email Marketing Campaign

The importance of email marketing for generating leads and sales can’t be denied. But it doesn’t come without its fair share of challenges. Every day, internet users around the world send approximately 300 billion emails. That makes getting noticed in the eyes of the audience rather difficult for email marketers. Achieving guaranteed email reach and visibility is possible. However, to do so, understanding the right method of running your email marketing campaigns is vital. This article outlines everything you need to know for carrying out your email marketing campaigns effectively.

1. Having a solid list of recipients to target

People who are interested in knowing more about your product/service are more likely than others to open and act upon your emails. To target these individuals, you must have a list comprising of qualified leads gathered from different sources. One of the easiest ways to grow your audience is by encouraging the visitors of your website to sign-up for promotional emails from you. Have a pop-up on your site’s landing page that allows people to opt-in for emails from you. The pop-up can appear as soon as people land on your site or when the system senses they’re about to leave. You could also have a lead magnet offering users downloadable information of value in return for their contact information.

2. Know what to achieve

When you know what your goals are, it allows you to invest your time and energy in the right direction. Ask yourself what you want to achieve out of your email marketing campaign. You may want to welcome anyone subscribing to your list. Making audience engage more frequently with your content and brand could be another objective. Alternatively, you might be seeking to nurture leads or prospects. Or you may wish to reignite your relationship with inactive subscribers with a short link for a discount offer generated through Segmenting audiences based on their behavior in response to your emails could be another goal. Identify the exact purpose before getting down to business.

3. Clearly classify the emails you will be focusing on

You could send people various kinds of emails. One of the most popular types is promotional emails. These basically are email marketing campaigns to highlight your product/service and the associated offers. Another form of email that is commonly used is relational emails. The purpose of such emails is to share industry news or useful information with your subscribers, which could be in the form of newsletters. Lastly, there are transactional emails, that are generated every time a user takes a specific action. Examples of such emails include sign-up confirmation, order dispatch confirmation or e-payment receipts.

4. Have enough understanding about your target market

For starters, use Facebook Insights or Google Analytics to get full understanding about your audience. Audience analytics generated through could also come in handy. Once you send out your very first email, you will start gathering useful data that provides you deeper consumer insights for future campaigns. When running an email marketing campaign, be sure to factor-in key demographic, psychographic or behavioral details. This would allow you to structure your messaging exactly how your audience likes it.

5. Invest in the right technology

A robust email marketing tool is a must to get your campaigns to perform well. Make sure it allows you to create and automate emails in a seamless manner. Also, make certain that it enables you to segment your audience. Furthermore, the tool must be easy to integrate with the software you currently work on. Lastly, detailed campaign performance analytics is something the tool should be able to offer.

6. Decide on email timing, frequency, the content within and the CTA

To achieve the desired results, plan out how you will go about running your email marketing campaign. It is worth deciding well beforehand when you would be rolling out your campaign. Moreover, what the CTAs in your email would say should be clearly defined as well. You should also know in advance how often will you will be conducting follow-ups. A rough idea of the content that will constitute each email should also be paid sufficient attention to ahead of time.

7. Always have a strong subject line

Most of the users would decide by looking at the subject line of your email marketing campaign if it’s worth opening or not. That is why it needs to be attention-grabbing. The challenge here remains how effectively you are able to put your point across without using too many words. A good subject like shouldn’t be very long. 50 characters should suffice. Do get the most important words to appear ahead of others. This would allow you to attract mobile users too, who might not be able to see your entire subject line on their screen.

8. Construct a solid copy

Aside from the subject line, the copy of the email should be smartly written with the most captivating part appearing upfront. Don’t drag it and don’t try to reveal your offer straightaway. Let the email sink in with the first few lines of your copy and then pitch what you have to offer. For optimum results, keep the email personalized. Show your human side in the content by telling a story and offer useful information that could add value to the audience’s reading experience. Keep the calls to action in your email clear and concise. In an ideal world, you email should have a subtle call to action somewhere in the beginning, in the middle and finally in the end. Don’t overload your email marketing campaigns with links. Make sure you use nicely shortened URLs generated through, so your emails stay tidy.

9. Make sure the email design is visually appealing

Have a nicely-designed theme going in your email, which will have an agreeable effect on the user. Poorly designed emails leave a bad impression about your brand and should be strictly avoided. The design should be responsive to resize itself according to the device it is opened on.

10. Assess & evaluate

Monitor the performance of the campaigns that you’ve sent out. This will allow you to determine what is working and what needs modification. Keep a constant eye on email opens, clicks, shares, and unsubscribes. Refine your email database by excluding inactive users if you are not able to win them back with your re-engagement efforts. Pick the best time to send your email by circulating your campaigns at different times. Also, try various designs and layouts to ascertain which one appeals to users more. Carefully monitor the words you use in your subject line, copy, or CTA to see what is getting their attention. In addition to analytics provided by your email marketing tool, remember to check the important link tracking information provided by for short URLs used in your email.

That was pretty much everything you need to be mindful of, for running good-quality email marketing campaigns. For great-looking short links that could replace boring and lengthy URLs in your emails, choose by clicking here.

Feel Free to ask any question in comment section


Please enter your name and email address below to access the guide.