Digital marketers and web designers use a host of out-of-the-box tactics on their websites to deliver vital information in a unique and impactful manner. One of the most popular techniques being practiced nowadays in this regard is the creation of splash pages. Perfectly optimized splash pages can do your brand a world of good. This article covers everything you must know about splash pages, including their benefits, uses, and how they can be created with a tool like Clipit.
What is a splash page?
A splash page is an introductory screen that appears as soon as someone visits your website. It is different from a landing page, which serves as a “destination” for users. Landing pages allow users to view detailed product/service descriptions, take a specific action and browse through the rest of the website. Splash pages on the other hand provide the visitor preliminary info on what to expect in the website.
Why should you have a splash page on your website?
There are a variety of reasons why you may want to incorporate a splash page in your website’s design. Some of them are as follows:
- Help deliver a terrific first impression
- Are unmissable i.e. every visitor would view them
- Load very quickly and are therefore a great way to disseminate critical information
- Help simplify navigation, especially in the case of mini-sites
- Evoke a feeling of excitement amongst visitors regarding what is to follow
What are splash pages commonly used for?
While splash pages are predominantly used to give the visitor an initial intuition about what the website entails, there are dozens of other purposes they could serve. For example, you could use them to advertise a product, service, or an event very effectively. You could also utilize them to identify user preference e.g. website language, version by bandwidth, view mode, etc. In addition, they could help you collect key visitor info like contact details & gender, and even assist in age-verification. Furthermore, a specific disclaimer could be displayed in a splash page.
What are the essential components of a splash page?
Good splash pages comprise of three core ingredients
The artwork you use as part of your splash page plays a crucial role in getting your message noticed. As this graphic is your website’s first impression, you need to make sure you are on-point with its design. Or else, people would choose to close your website before even reaching the landing page.
Convincing yet concise copy
A short copy in splash pages that focuses on the consumer’s pain points works wonders for marketers. Owing to the fact that users have short attention spans, writing a lengthy copy can prove to be counterproductive. By choosing words that truly represent your brand and resonate with your audience, you can effectively convey your point in a limited space.
A solid Call-To-Action (CTA)
This is what it all boils down to if you’ve got the first two bases covered. A strong CTA gets people to do what you want them to do with your splash page. Whether it is clicking a button, entering specific details or downloading a file, a compelling CTA makes users act upon your message almost instantly.
How can splash pages be created using Clipit?
Creating splash pages doesn’t take very long. Nor does it require you to be rich in technical knowledge. As long as you have a robust tool like Clipit at your disposal, you can create splash pages in no time. Here are the steps you need to follow for splash page creation through Clipit:
1. Access your Clipit account and click the “Splash Pages” tab in the menu appearing on the left of your screen. This would display a message asking you to confirm if you want to proceed with custom splash page creation. Click “create” to move on.
2. Next, type a unique name for your splash page and add the URL of the page you wish to link it to.
3. Now, upload the avatar and ad banner you have designed. As discussed previously, these items need to be aesthetically sound. Once you’re done uploading the visual assets, click the “Create Splash Page” button.
4. Next up, go on the dashboard tab and paste the destination page link. Make sure the link isn’t incomplete or broken. Click on “direct” and select the splash page that you have created.
5. Now copy the link and paste into a new browser tab to test if the splash page works.
6. Voila! Your splash page is now live.
Splash pages are a great way of grabbing the attention of your website visitors and delivering key information. With Clipit, creating your splash pages and improving the ROI of your digital marketing efforts couldn’t be easier. To sign-up for the 15-day FREE trial of Clipit, Register here.