Tailoring your marketing efforts to meet the preferences of specific audiences really helps from the ROI point of view. There are a variety of ways you could narrow down promotional activities online to reach out to a certain target group. One of the most effective methods in this regard is “Geotargeting”.
The concept in brief
A Geotargeted URL allows you to use the same link to display different content variants (destinations), based on the audience’s location. For example, if you want people in Canada to view an offer in your URL that is exclusively for them, you may do so by geotargeting that link and redirecting it to a suitable destination. This way, your audience in Canada would be able to view the offer that won’t be available to audiences elsewhere in the world. The same URL can be used, for instance, in the United States to display an offer that is relevant to that region. In a similar fashion, a single link may be circulated to different countries, with each of them served pertinent content placed at different destination URLs.
How to geotarget your links using Clipit.pro
Clipit.pro link shortener helps you geotarget your URLs in a very straightforward manner. All you have to do is follow these simple steps and you’re good to go:
1 . In the “dashboard” section of your Clipit account, “edit” the URL that you want to use for geotargeting. This will open up a page where you can edit your URL.
2 . Now scroll down to the part that reads “Geotargeting data”.
3 . Select the country here that you want to target.
4 . Now select the destination URL that you want the audience in your chosen country to be redirected to.
5 . Click “add a field” to add more countries if you want. Follow the steps above to allocate the relevant destination URL to each country.
6 . Once you’re done, click “Update”. That’s it.
How will geotargeting your links benefit you?
Geotargeting your URLs with a tool like Clipit.pro comes with a multitude of advantages. With minimal spill-over effect, you can almost be certain about talking to customers who are most likely to take meaningful action on your offering. This would mostly be in the form of conversions. In addition, your audience may spend a longer period on your site and not bounce out early. URL geotargeting may also help you form a deeper connection with your customers, who would reciprocate by engaging with your brand more often. Needless to say, your business would appear locally relevant when you geotarget your URLs.
Geotargeting URLs is fast becoming an important need, especially for brands that have a geographically diverse audience. Clipit.pro enables you to apply geotargeting to your URLs with utmost ease and very few steps. To try geotargeting and a bunch of other exciting features offered by Clipit.pro link shortener, Register here.