February 23, 2021

Your Ultimate Lead Generation Checklist

Nowadays, many companies around the world invest heavily in “lead generation”. Lead generation is the act of identifying and following up with people who are likely to buy your product or service. Having a clear lead generation plan is key for the success of a business. However, regularly generating high-quality leads can be a challenge. To keep getting meaningful leads on a frequent basis, take a look at the checklist below (or download the checklist).

HAVING CLEAR GOALS & OBJECTIVES

Unclear or no goals can hamper your chances of generating leads. Therefore, it is important that you have a set of Simple, Measurable, Achievable, Relevant, and Time-bound (SMART) goals. Here are the things to consider in this regard:

  • Establishing lead measurement criteria (quantity/quality/both)
  • Setting lead gen goals
  • Communicating your goals to the team via different means. For example, through URLs branded by Clipit.pro for internal use
  • Moreover, setting up progress-tracking for all goals

CREATING A POWERFUL LANDING PAGE

Your potential leads will be visiting your landing page very often seeking certain information. Hence this page along with the rest of the website should be fully equipped to manage incoming leads. Here are some noteworthy points for landing-page creation:

  • Firstly, ensuring presence of a CTA (Call-To-Action) on your landing page
  • Secondly, keeping the focus always on the customer
  • Thirdly, including a catchy headline
  • Fourthly, offering a user-friendly design
  • Lastly, boasting social proof

INTRODUCING A SOLID LEAD MAGNET

A lead magnet typically encourages prospects to share their email address and other contact details in return for information that may be of value of them (e.g. researches, reports, articles, statistics, infographics etc.). Here are the qualities of a good lead magnet:

  • Addressing a key customer pain point
  • Offering a “quick fix” to prospects
  • Easy to decipher
  • Carrying enough value for people to want it
  • Easily accessible to all
  • Showcasing your expertise

GENERATING RELEVANT WEB TRAFFIC

To get people to view what you’re offering on your landing page or in your lead magnet, it is essential you get them to visit your website. Here’s what you can do to earn precious inbound traffic:

  • Promoting branded links created through Clipit.pro in all digital marketing activities
  • Writing blogs to offer consumers useful content related to their needs
  • Leveraging social media networks
  • Running PPC & remarketing ads
  • Attracting traffic through search engines by having sound website SEO in place
  • Creating emails that offer high value

SETTING UP A STRONG EMAIL FUNNEL

By creating a self-triggering chain of email messages, you can set up a world-class email funnel. This will subtly guide your prospects to take the action you want them to. To set up a good email funnel, do the following:

  • Firstly, opting for an effective email marketing platform
  • Secondly, creating a clear and simple form for capturing leads
  • Thirdly, planning a proper email sequence
  • Lastly, integrating the form with the planned sequence

CREATING A ROBUST CONTENT PLAN

Failing to plan is planning to fail. Don’t just randomly stuff content into your website. Think it all through before you start creating content. Follow the steps below for putting together an effective content plan:

  • Identifying customer persona & preferences
  • Being mindful of commonly faced problems in the industry of focus
  • Creating content (and supporting short URLs generated through Clipit.pro) that will draw public attention & ultimately traffic
  • Focusing on content types & formats that are most sought after
  • Finalizing content volume and production frequency

EFFECTIVE NURTURING OF LEADS

Capturing leads from people who visit your website is half the battle. The other part is nurturing you leads. This would allow you to gradually form a bond with your leads that will convince them to buy what you sell. To nurture leads into sales, this is what you can do:

  • Formulating a timeline for lead nurturing emails
  • Furthermore, having clear goals & objectives for each email circulated
  • Using email marketing to send leads valuable content
  • Setting up email automation for follow-ups
  • Offering free content as part of lead nurturing emails
  • Above all, evaluating lead nurturing email performance and optimizing periodically

EFFICIENT MANAGEMENT OF ONLINE CAMPAIGNS

To get the best ROI of your online campaigns, managing them in a clinical manner is a must. Here’s what you can do to keep your campaigns well-organized:

  • Firstly, setting up a social media content calendar
  • Secondly, creating a schedule for promotional emails
  • Thirdly, developing an online advertising schedule
  • Lastly, using one-to-one promotions

THOROUGH ANALYSIS OF THE LEAD GENERATION

Finally, you must periodically reflect on your lead generation activities at length. It gives you insight into each activity you conducted. Moreover, it helps you plan better for the future. Here’s what you can do to analyze your lead generation activity performance:

  • Segregating website visitors by source
  • Similarly, narrowing leads by source
  • In addition, identifying customers by source
  • Monitoring conversion rates
  • Assessing performance of created content
  • Calculating customer acquisition cost
  • Lastly, totaling revenue numbers by lead source

FINAL THOUGHTS

The above-mentioned practices encapsulate all you need to know for consistent lead generation. If you want full mileage for your brand in your URLs with a range of customer insights, try Clipit.pro today by clicking here.

Feel Free to ask any question in comment section

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